Bound Tree
Health Cart
@ Bound Tree All rights reserved
Project Details
My Role
Requirement Analysis • Product Definition • User Experience •. Visual Design
Project Type
App Design
Client
Bound Tree
Platform
iOS Application
Product Type
B2B
About Health Cart
“Health Cart is an online medical replenishment ordering service by Bound Tree for Health Care Organisations, Medical NGOs, MNCs or anyone who requires medical utilities”.
An hassle free ordering experience from anywhere and anytime.
Background
I was the sole designer assigned for this project. My role was to understand the business requirements and craft a mobile experience. As this was a pitch project I had all the liberty to do blue-sky thinking without any constraints. Hence, I took as many assumptions as I can both from business and featureperspective. This helped me go beyond the actuals.
Design Process
Since the business requirements had already been explained, I knew I had to craft a mobile experience. Hence, I got enough time to think out of the box. This helped me take an iterative design process, which in turn uplifted the user experience and I was also able to focus more on the visual design.
Current Platform
Bound Tree currently provides a web-desktop ordering experience to its customers. The order process usually consists of:
Pain Points in Current Platform
• Counter-intuitive
User faces difficulty in
navigating to the desired
product.
• Reactive over proactive
The system does not proactively helps the user in the ordering experience.
• Non-contextual
Recommendations and
suggestions are not adaptive
to the user.
• Lack of Personalization
Product categories are
generic and based of
popularity.
Vision
“ To build a smart, proactive mobile ecosystem which provides the user an
efficient and personalized ordering experience.”
Scope
- Introducing personalization, customization, and proactiveness as the key components.
- Empowering mobile capabilities.
- Retaining and refining the web functionalities.
- Interpreting purchasing behaviour for smart recommendations and suggestions.
- Timely reminders to keep the ordering schedules on track.
- Ability to create customised and automated orders.
Visual Language
Colour Scheme
Primary Action Colour
Primary Accent Colour
Secondary Accent Colour
Typography
Avenir
B O O K • R O M A N • M E D I U M •. H E A V Y
Iconography
Illustration
Visual Aspirations
Feature Definition and Visuals
Easy On-boarding
Easy on-boarding process to enable personalised product recommendation and curated product offers.
Dyanamic Dashboard
A dashboard that transforms as per the situation. Get an overview of ongoing offers, up-coming orders, product categories, and much more.
Subscription capabilities
Setup weekly or monthly subscriptions and lessen the load of ordering everytime.
Timely Reminders
Receive on-time notifications regarding orders status, upcoming offers, and timely reminders of ordering cycles.
Sales Buddy
Let the Sales Rep do the job for you.Connect with a Sales Rep...chat, give feedback, receive a personalized purchase list, and much more.
Repeat Past Orders
Keep a track of all past orders and quickly reorder the recurring ones.
Pitch and Presentation
After one month of working on the research and design part of the project, I along with my Design manager were given a chance to present all our findings, research, design thinking process along with visuals to the prospect client. Herein, I created a pitch deck that captured the opportunity areas, our vision, business benefits and couple of use cases.
Some of the project concept and the process are under Non-Disclosure Agreement (NDA). I have used dummy data on all of the screens to protect the confidentiality of the content. All the work belongs to the respective companies and should not be copied or recreated in any manner.
Thank You!
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